Who is Kari Cruz?

Kari Cruz is a proud Latina and New Yorker by nature.

As a brander, blogger and designer— Cruz's vast expertise in  sports, fashion and entertainment is fueled by her vibrant culture and diverse surroundings. 


What does she 'do' tho'?

Straight out of college Cruz made her debut in TV production, exposing her to the brilliant voices behind-the-scenes at companies like: Bravo, Food Network, TLC and MTV. The experience tapped into her ability to create rich and compelling stories, and ultimately landed her a position at fuse TV where she made her first foray into public relations.

It was later at adidas that she was praised as a social media whiz kid. While introducing the sports performance division to the "twitter generation" she quickly emerged as the resident 'NBA insider.'  Working on the basketball category highlighted her passion for sports-style and it became a touchstone in shifting the “performance only” image of the NBA towards new lifestyle channels. Her most notable projects can be traced back to the launch of Gilbert Arenas’s widely praised 20-shoe signature line, and the UNDRCRWN x adidas “Believe in 5” campaign.  

Presently, Kari Cruz is a marketing and design partner at UNDRCRWN. As a young creative, her work within the sports world has garnered the respect of  the fashion industry's elite influencers, professional athletes and media. In 2010, in collaboration once again with Gilbert Arenas, she became a key figure in the creation of his "Sneaker Champ" identity and famous sneaker giveaways. Thus transforming Gilbert's off-court persona as a professional collector into the very first "sneakerhead" of the NBA. In 2011 she founded UNDRCRWN's philanthropic  "Charity Stripe"division which supports charitable causes worldwide by leveraging fashion and sports in the creation of custom collaborative product.  In 2012, Cruz also founded the 'UNDRCRWN Design' agency. Her unique ability to cater to the needs of professional athletes and their public persona serves as the core function in creating their signature product lines, branding/custom logos and overall lifestyle management. 

In 2008 she created "KariCruz.com" as an outlet for chronicling her adventures in the world of high fashion, sports-style and entertainment— all while cultivating a devoted online audience in the process. 

Although Kari has had an extensive attachment to sports, fashion and television, she is also truly passionate about: collecting stamps in her passport, empowering women, fundraising for brain cancer research, sour gummy candy, accessories ala Iris Apfel, and listening to music loudly.