Since 1987, Pepsi has advertised its various soda beverages in the Super Bowl. After 23 years of classic commercials- Pepsi announced it will pull out of the Super Bowl as an advertiser. However, Frito-Lay, a division of PepsiCo Inc. will continue to advertise. FedEx also declared they will not be buying ad time in the Super Bowl, scheduled to air February 7 on CBS. [MSNBC]

On January 11, VH1 will launch two new shows centered around some of your favorite recording artists. No, it isn't Ray J or Flavor Flav. First up at 10p, VH1 opens Fantasia For Real, a docu-series concentrating on the real life of American Idol winner, Fantasia. Following at 1030p, VH1 premieres Let's Talk About Pep, a real-life comedy featuring Sandra "Pepa" Denton in search of love. [VH1]

Logo is bringing back a sophomore run of its reality competition series RuPaul's Drag Race on February 1 at 9p. Each week, journalist Merle Ginsberg and my fave Project Runway star Santino Rice- will join RuPaul as judges on the show. Guest judges are said to include:Kathy Griffin, Cloris Leachman, Debbie Reynolds, Jackie Collins, Tatum O'Neal, Kathy Najimy, Tanya Tucker and Lisa Rinna among many others. Did you ever get a chance to watch the 1st season? Hilarious! When contestants are selected to stay / get booted they receive a “chante, you stay,” or “sashay, away.” Isn't that enough of a reason to watch? [Popwatch]

Facebook can't seem to fight the privacy backlash. After changing their policy, several consumer groups filed a formal complaint with the FTC arguing that the changes violate federal privacy protections. Consumers claim that the privacy settings disclose personal information to the public that was previously restricted and share information to third parties that was previously not available. [eweek] 

2009 was indeed the year of 3-D movies. Up, Coraline and now Avatar- has created a major following with movie goers. However, Avatar is said to be "the first big thrill ride of the season" (and perhaps of the year). Avatar is expected to be the biggest 3D movie to date, with 2,032 of the 3,457 theaters opening the film in the U.S. [Variety]

Who says it's a recession? Apparently the money is all in seasonal ring-tones. Mariah Carey's $2.99 "All I Want for Christmas" ringtone from Legacy Recordings has become the first seasonal ringtone to cross the RIAA Double Platinum mark with sales of more than two million units. [Legacy Recordings]

Simon Fuller's 19 Entertainment, (American Idol, So You Think You Can Dance) announced a new interactive talent show planned for next year that combines mobile, internet video and social networking. Think American Idonl on the web. The "post reality" series titled If I Can Dream documents 5 young actors pursuing their Hollywood dreams. The interactive format will allow audiences to communicate with the hopefuls in real time via text messaging, blogs, Twitter, My Space and Hulu comments. [AdAge] 

Can't make it to NYC for the new year? Don't worry. The organizers of the annual New Year's Eve gala in Times Square are joining forces with Livestream to produce a live webcast of this year's Ball Raising ceremony at TimesSquareNYC.org. The site will feature an embeddable widget, enabling online publishers to feature the webcast on their sites for free. [TechCrunch]