Miuccia Prada's enduring success can be attributed to her creative vision, discipline and passion. The powerhouse currently capped off her 2015 season with $4 billion in sales (USD) and runs both her namesake label, Prada, and the beloved Miu Miu.
As such, she remains one of the few designers who can have a major impact on fashion for both sexes and her men’s runway shows in Milan remain among the most anticipated of the season. "Men’s wear is playing an increasingly important role in the group, now accounting for 30 percent of sales."
Miuccia says the following of her journey “fashion touches you, your body, your fears, your most intimate things; it’s a very delicate subject. You can no longer say it’s superficial.” She concludes, “You can’t expect fashion to revolutionize things; revolution happens in society. New comes from the change in society and fashion reflects it. Fashion is attentive to changes; maybe now the real revolution is the closeness between men’s and women’s wear.”
Catch an excerpt below and read the full interview on WWD.
Have you been putting more emphasis and attention on men’s wear?
We’ve been seeing a common thread between your men’s and women’s wear collections. Since forever, when I was designing men’s wear, whenever I would find myself looking for ideas, I would pick from women’s wear. I would ask myself: If I were a man, what would I wear? I tried to open the possibilities for men, but without reaching the point of being exaggerated or unwearable. I think it’s more useful to start with something possible and then people will slowly accept more, rather than [presenting] exaggerated looks that could be simply rejected. This has always been my point of view, then sometimes I do a little bit more. I remember once a few newspapers were scandalized by a short skirt, but that was actually a high belt [laughing]. But always under the appearance of something classic. What I am interested in is changing things without being too provocative or obviously political. Politics and fashion too directly linked, I don’t like that, or to make statements on clothes, [such as ] “no to war.” That is too serious. Maybe I’m wrong, but I like to be subtly political. Fashion must do its part, but infiltrate the spirits, rather than making big declarations with no result. When I do men’s — I never end up doing that part that is more masculine or more serious, which I am really interested in, I really like it. But I can’t develop it for women’s. I end up adding heels and this and that, creating a strong feminine contrast. There really are many interactions.