South Korean skater Ko Hyojoo (otherwise dubbed the Fred Astaire of skate) is the latest feature in Gucci's #24HourAce campaign. Tapping on artists from around the world, the campaign consists of a series of short films that promote the 'Ace' sneaker.
In this latest feature, we watch Ko effortlessly glide through Seoul’s streets in Gucci's Ace Embroidered Low-Top sneaker and knee-high socks. "When Hyo Joo first picked up a longboard two years ago, she never dreamed it would be anything more than a fun distraction from her day job. Since then, she’s won over the world with her effortless moves and retro chic."- Gucci