Turns out you may not have to pick a side in this matter! Archie Comics reveals that it has enlisted Rachel Antonoff to interpret and turn two of your fave comic babes Betty and Veronica into a fashion line. As a lover of the '60 myself, the immediate thought is a really cute vintage aesthetic, and therefore this is really exciting news for moi! Betty and Veronica also happened to be one of the first comic books I purchased as a kid at the supermarket (In the Bronx, NY! Where the story takes place).
“We really wanted to find a balance between slapping their faces on shirts and then also just having clothes that feel like Betty and Veronica would like and would wear,” Antonoff says. Set to launch online this fall with 80 pieces, the collection will retail anywhere between between $78 and $398 USD.
“All of the prints are very Betty and Veronica-centric. I think each one is pretty recognizable. Even though we did a polka dot, but you look closely, you can see they’re actually speech bubbles, not polka dots.
Coincidentally, the characters’ 1950s’ era-style happens to be making a resurgence at the moment, from pins and patches to varsity jackets. “I think we sort of lucked out in terms of trend forecasting for now. Because things like patches and pins and all of that are technically on trend, and it feels so Betty and Veronica” Antonoff says.
It also happens to be that the line is part of a larger focus on the comic, timed to the 75th anniversary of Archie Comics. There’s a new reboot of the comic, Betty and Veronica #1, which just came out, and a fall debut of a CW show inspired by the characters called Riverdale.