“The 67% Project,” is a campaign started by Refinery29 in partnership with OITNB's Danielle Brooks, Lane Bryant, Aerie and Getty Images that aims to change how plus-size women are represented in society. Because let's be real here... the typical American woman is not a size zero. In fact, it used to be that the typical American Woman is on average between a size 12-14... that has since changed to a 16-18. “The 67% Project references the 67% of women in America who are defined as plus size — size 14 and up — yet who are consistently absent in the media” Refinery 29 wrote in a press release.
With SO MANY horrible stigmas against plus-size women (ie: they're lazy, ugly, etc), ESPECIALLY those of color... this is a necessary campaign that flips how plus-size women are represented and challenges those utterly false perceptions.
"The fashion industry needs to step up its size inclusion, size 2 is not the norm for the majority of society and young girls need role models who look like them. I wish I had something like this growing up; showing successful, diverse, and gorgeous women of all shapes and sizes killing it across many walks of life and industries. Now I get to be that woman, be that voice I wanted representing me when I was younger. It’s time for us to be seen and heard. I am so proud to raise my voice with Refinery29 and be a part of the movement that is The 67% Project." - Danielle Brooks
The project kicked off on September 26 and will be running until October 2. As an extension of the campaign, Refinery29 will be hosting an “Every Beautiful Body Symposium” this October in NYC to further empower all types of bodies I for one am very excited to see how Refinery29 keeps the body-positive movement going, and further expands on including women of all shapes in their future initiatives! T
You can head over here to learn more about The 67% Project.