“The creation of these tokidoki cosmetics has given me a completely new way to express my characters and their universe,” says creator Simone Legno. “And doing it as a Sephora exclusive made perfect sense – they understand the relationship between fun, creativity, self-expression and color unlike any other retailer.”

The collection is currently available at www.sephora.com

This is so wrong, but so hilarious! Introducing Urban Decay's Pocket Rocket Lip Gloss ($19)- a definite conversation piece. Each tube of gloss comes with a different man on the cap and when you tilt it,  the man is stripped to his undies. In addition to it's stripshow qualities and sexual implications- the gloss also has lip plumping properties & a brush applicator. Did I mention that all the shades are named after men?

source: www.sephora.com

Tokidoki is not resting this year! With an upcoming collaboration with Sephora, the brand has been busy developing their own cosmetics line. The collection which is rumored to drop Fall/Winter 2010 will feature eye liners, eye shadows, bronzers and brushes. And, if you are a sucker for his quirky packaging- the cosmetics will come packaged in a lucite box with a signature Tokidoki toy!

As if the solid perfume ring wasn't genius enough, Marc Jacobs is now treating your nostrils to some extra goodness. Introducing the Daisy scented air freshener. The lanyard of scented synthetic flowers is perfectly scented in his signature Daisy perfume and topped with whiffs of strawberry, grapefruit, violet, and vanilla.

You can only get the Hawaiian Lei inspired air freshener as a gift with purchase at Sephora for $57.

Just when I thought the Alice In Wonderland madness was dying down, I found out about the new Urban Decay "Book of Shadows" at Sephora.  Crafted in a pop-up storybook style- the case contains a hidden drawer of Urban Decay’s 16 best-selling eye shadows. At only $52.00- this is a steal! If you're into the movie, or just a sucker for cute packaging...pick one up today before its completely sold out! 

Eye shadow colors include: Underland (Flash), Alice (Painkiller), Oraculum (Baked), Queen (Last Call), Chessur (Chopper), White Rabbit (Polyester Bride), Wonderland (Maui Wowie), Curiouser (Grifter), Muchness (X), Mushroom (Mushroom), Midnight Tea Party (Midnight Cowboy Rides Again), Vorpal (S&M), Absolem (Homegrown), Drink Me Eat Me (Sin), Mad Hatter (Twice Baked), Jabberwocky (Oil Slick), Travel-size 24/7 Glide-On Eye Pencil in Zero and Flipside and Eyeshadow Primer Potion in Sin. 

[Source: Sephora]

Sephora is testing make-up vending machines in some J.C. Penney stores that are too small to have their own freestanding Sephora sections. Vending machines are said to include  Sephora's most popular products from brands like Bare Escentuals, Smashbox, Juicy Couture, Dior Beauty, Philosophy and StriVectin. The machines take cash only and the test is going on through spring.