“Some photographers more than others create the kinds of stories that lend themselves to a narrative. Often in the case of W, many of the images are a bit more abstracted in order to have much deeper engagement between the reader and the experience and what we’re trying to say.”—Former W Design Director Edward Leida. 

The clip discusses Leida's role at W Magazine and how he uses  typography to refelct the sentiment of photographs.

Ads like this crack me up! Why? Well, because who really does things like this in 'real life'...

I get that Gucci is creating an aspirational fantasy, but seriously? Models who sit on clear furniture in the middle of paradise and just rub on their own necks for fun? You need to give me a little more creativity! 

Anyhow- the clothes look fantastic. I'm loving the sportswear influence in the tights & even some of the dresses. Featured in this video is the white dress spotted on Rihanna in W Magazine's Feb Cover. 

 

 

 

 

 

 

 

 

 

 

 

 

Just when I got excited about a non-topless Rihanna cover... I took a peek at  W Magazine’s February 2010 issue only to find the obligatory topless shot on the inside. On the cover Rihanna wears a white cotton Gucci dress- very clean! 

 You can read her interview over at W & check out the rest of the spread below.

 

 

 

 

 

 

 

This may be the best I've ever seen Jennifer Garner look! I especially love the image of her in the all black bodysuit (below). This spread was photographed by Craig McDean. Click here to read her interview.